Robert Vicino believes the rich don’t live on the same scale as ordinary people in today’s society—so why should that change after the end of the world? For a mere £23,000, his company will make their apocalypse experiences truly swanky.
As we roll down US Highway 41 in Terre Haute, Indiana , my guide insists I give him my iPhone. Then he tosses me a satin blindfold. The terms of our trip were clear—I wasn’t to know where we were going or how we got there. That’s because we’re on our way to the undisclosed location of an underground bunker designed to survive the end of the world, whatever form that apocalypse takes.