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Merlin Entertainment’s new adventure attraction – Bear Grylls Adventure Park – will offer a range of extreme challenges including diving with sharks.
The new Bear Grylls attraction opening at Birmingham’s NEC this autumn is aimed at the late teen and young adult market. It taps into the growth of interest in adventure activities and tourism, particularly amongst millennials.
A promotional video calls the experience “One of the most extreme days out” and promises visitors the chance to learn core skills at Base Camp before testing their courage at challenges including diving, climbing, high ropes and indoor skydiving. Base Camp activities include a survival maze, an escape room, an assault course and archery.